September 18, 2013

For Immediate Release

Media Contact:
Sally J. Sportsman

DUBLIN, Ohio (September 18, 2013) – Jason Straka of Fry/Straka Global Golf Course Design (, a partnership with worldwide reach in award-winning golf-course design, has completed the design of Ambiente golf course at Camelback Golf Club at the historic JW Marriott Camelback Inn Resort & Spa in Scottsdale, Ariz. The course, which will open for play in November, is the first new golf-course development project in the Phoenix-Scottsdale and Paradise Valley areas in over five years. Ambiente was designed by Jason Straka under the banner of Hurdzan/Fry Environmental Golf Course Design.

“It was a privilege to work with Marriott to create Ambiente,” says Straka. “I am excited for golfers to experience its tumbling wide fairways, intriguing contours, eye-popping bunkering and wonderful blend of native vegetation.  I believe golfers of all abilities will find a playable, memorable and fun round of golf in an environmentally beneficial setting.”

Ambiente Golf Course Design Features

The name “Ambiente,” the Spanish word for “environment,” reflects the detailed ecologically-sensitive character of the layout’s architectural plan. Ambiente, with a Northern desert look, blends distinctive aesthetic and environmental qualities, resulting in a memorable and satisfying playing experience. Restoration of native habitat, which is encouraging the return of abundant wildlife, was a design priority in creating a golf course that is environmentally sensitive while still being both aesthetically pleasing and fun to play.

Ambiente has only 90 acres of maintained turfgrass, requiring a minimum of maintenance resources. The remaining 110 acres of the property were planted into a native mix of desert riparian plants, upland desert trees, shrubs and grasses, and a palette of native winter and summer desert wildflowers. In 2008 Camelback Golf Club was designated a Certified Audubon Cooperative Sanctuary, and Ambiente’s design embraces the spirit and parameters of that distinction.

While being environmentally valuable, Ambiente also provides excellent playability, strategy and highly maintained conditioning. The flatness of the land was amended and rolling contours added, producing effective drainage supporting excellent conditioning.  When paired with eight new bridges on the course, the new contouring provides protection from moderate flood events emanating from the internal Indian Bend and Berneil Washes. These same contours also provide for a fun ground game and when coupled with wide fairways, 5 sets of tee boxes from which to choose, strategically placed bunkering and large well-contoured greens, it all adds up to a unique and fun golf experience.

About JW Marriott Scottsdale Camelback Inn Resort & Spa

Camelback Inn, a renowned AAA 4-Diamond Marriott hotel, blends reverence for the past with relevance for the future. Ambiente Golf Course, expected to gain wide acclaim for its distinct design, enjoyable playability, overall aesthetic and environmental qualities, is part of a one-of-a-kind 36-hole Southwest golf destination, for both leisure and group golfers, within the enchanting resort atmosphere of the Camelback Inn.

Marriott International, which has grown to be a leading lodging company with more than 3,800 properties in 74 countries and territories worldwide, remains grounded in a set of core values: Put people first, pursue excellence, embrace change, act with integrity and serve our world. The company’s relentless focus on innovation and action fuels the way it does business. With the most powerful brand portfolio in the world, JW Marriott sets the bar for the hospitality industry, yet its strength lies in more than just a business model. It’s the unique and storied heritage – a way of doing business – that enriches relationships and instills a passion for who J.W. Marriott is. The company opens doors of opportunity…for its guests, owners and franchisees, and associates.

About Fry/Straka Global Golf Course Design

Fry/Straka Global Golf Course Design is a partnership with worldwide reach in award-winning golf-course design. Golf course architects Dana Fry and Jason Straka, having worked together for nearly 20 years, continue to bring their collective design experience, talent and renowned client dedication to their venture.

Although the pair collaborates on all projects, it is not uncommon for the partners to be traveling on opposite sides of the world so they can serve their global clients with ease, efficiency and the utmost in professional dedication. In addition, the company has a diversified staff of associates – speaking a combined six languages – based in Lisbon, Portugal; Milan, Italy; Beijing, China; Porto Alegre, Brazil; and dispersed around the U.S. Thus Fry/Straka Global Golf Course Design can service any job, anywhere in the world, with the highest of standards and a consummate commitment to excellence.

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